Business Training

Instagram for Therapists

Grow your practice.

Get clients that are an amazing fit.

Maybe even go viral.

Stay tuned for the next cycle

Do you want to use social media to grow your practice but you find the whole thing intimidating?

Are you currently trying to use social media as a marketing tool but you’re unsatisfied with the returns you’re getting from it?

Hi! I’m Katherine.

Three years ago I started an Instagram account to market the private practice I was planning to open. I had no equipment aside from my phone, and no professional training in social media management. The one thing I did have was a strong idea of who I was as a clinician. And so my strategy was to simply let that shine through.

And it worked.

Today my Instagram has 150,000 followers. Instagram has been my primary referral source for my whole time in private practice. I offer online courses and I have repeat customers that come back again and again.

All because of my success on social media.

Want to learn how to do what I’ve done? I’ll teach you.

My Instagram for Therapists course teaches you how to market yourself on social by leading with your authenticity. No gimmicks. No selling out your values. I don’t believe in that.

In fact, you’ll be much more successful if you let your true self shine through.

Here’s what you’ll learn inside the training:

Week 1: Getting clear on your message

  • Articulate who are you as a clinician and what you, uniquely, bring to the world

  • Learn how to successfully position yourself in a saturated market

  • Understand your ideal client and what will capture their attention

  • Develop language to speak to an ‘everyman’ about clinical work

Week 2: Translating your message to Instagram content

  • Understand the different types of posts you can create (video, text, images, etc.) and the pros and cons of each

  • Learn what tactics capture attention and increase share-ability

  • Review simple ways to make your content look polished without investing in expensive equipment

  • Make friends with the trial & error/experimentation process

Bonus content:

  • Video tutorials that show my step-by-step process for creating and posting reels

Next cohort:
TBA
Sign up for my newsletter below to get the announcement!

This is a highly interactive training where I give a lot of individual feedback; therefore, I cap each training at a maximum of 10 participants. Don’t wait to reserve your slot!

registration fee:

$347

STay tuned for the next cycle

Testimonials

  • I took the Instagram for Therapists course and am really glad I did. Katherine's expertise in harnessing the value of Instagram for marketing as a therapist is clearly grounded in her own hard work and experience, which made her advice and feedback feel very credible. She did a great job of organizing the information in a way that provided practical tools and guidance while also facilitating enlivening and creative engagement. Katherine's skill as a therapist was evident as she helped those of us who participated work through some of our emotional resistance and fears, utilizing these conversations as part of the group's structure. I also appreciated her emphasis on authenticity and came away from the training feeling inspired and excited to try out the new ideas her training helped me generate.

    Montana Queler, PhD

  • Katherine's Instagram for Therapists course was exactly what I needed to get curious and courageous about opening my therapy page. Katherine's approach was gentle and inviting as we worked through our personal insecurities and learned the techie skills that some of us may take longer to learn. We were given opportunities to try our ideas, practice new skills, and, most importantly, stay authentic to our true selves.

    Duaa Haggag, LPC, Silent Sunlight Counseling

  • Katherine's social media training was exceptional. She offered a compact training format with technical instruction as well as experiential exercises to figure out where our personal blocks were when it came to marketing. Through self-reflection and practice, I was able to understand why certain videos I had made had been effective, and where I was still getting in my own way. Now I have more tools to make an impact and reach ideal clients.

    Melissa Gutman, LCAT

  • I took Katherine’s Instagram for therapists and walked away feeling less intimidated and inspired to reach my audience in creative ways that match my level of comfort. It was especially helpful because the exercises she offered forced you to think of who you are in the business of mental health.

    Simone Andrews, Psy.D

  • As an early career therapist, I took Katherine's Instagram for Therapists to learn the skills to build my practice online and I am so grateful that I did. Katherine is warm, knowledgeable, and makes the training FUN! Before this training, I was so overwhelmed at the idea of using social media. I had no idea how to make content that would feel both engaging and validating for prospective clients. Now, having taken this training, I feel more than capable of creating content that will speak to clients and feel authentic to myself. In this training with Katherine, you will take the time to define your niche and practice speaking to an audience. Whether you're early in your career or have been a therapist for years, if you're looking to jump into creating content on social media, this is the training for you!

    June Rose Cohen, MHC-LP

  • Katherine Ripley, LCSW is a respected colleague and her previous career in communications shows throughout her business and marketing trainings. Her workshops are consistently valuable and I highly recommend them to anyone looking to successfully grow a group mental health practice

    Dr. Lauren Jessell, Founder, ParityWell

  • Katherine's 'Instagram for Therapists' course was fantastic! I came in feeling unsure about how to start putting myself out there on social media, and Katherine simplified the process significantly, giving me a great plan for starting and continuing. Her course work and exercises are very engaging, and I highly recommend this course to anyone serious about using social media to promote their private practice and/or finding clients that you would be excited to see!

    Farhad Mofidi, LCSW

Frequently Asked Questions

  • Each session will be recorded and will be available for re-watch for two weeks. However, I strongly encourage you to attend in-person, as this will give you the fullest value of the practice and feedback from me.

  • I do not, but I do offer payment plans. If you need a payment plan please contact me directly through my contact page.

  • Yes I do. If you are interested in 1-1 coaching please reach out to me via my contact page.

  • You will get access to some pre-recorded tutorials where I show my process for creating videos, but these are to watch on your own time. The live sessions of the training will focus on social media strategy, crafting clear messaging, and how to translate your ideas into video scripts that perform well on Instagram.

  • No, this course is suitable for beginners.

  • Yes, you can. This training can benefit anyone who is in a helping role and providing direct service to people.